He protests he is innocent and we must hope he is. Not least because the public optics as to which, if either of them, has ducked this mega-fight are not skewed in his favour.īenn's positive testosterone test is a darker more problematic issue. He may come to regret not signing on the dotted line and worrying about the small print later. Joshua might have been wiser risking either landing on Fury the one punch which can change everything in heavyweight boxing or being carried out on his shield to salutations at the end of a gallant performance. Hearn says: 'That made us uncertain about their intentions.' Warren says: 'We knew they were messing us about and we had to have a fall back position.' He knows that his prize asset would be knocked out by Fury and he would lose his cash cow.' Have they? Really?'īob Arum, Fury's US co-promoter is more blunt: 'Eddie Hearn has been moving heaven and earth to stall these negotiations until we run out of time and the fight is dead in the water. Since Fury cannot reasonably be the one accused of pulling out, given his repeated and increasingly angry calls for Joshua to step up to the plate.įury's lead promoter Frank Warren says: 'Either Joshua or someone in his team is delusional in thinking he is still the biggest name here. The impact on Joshua's carefully curated image is likely to be considerable. The harm to boxing – just at the time when the hardest game is enjoying a mass resurgence of interest in this country – is incalculable and in part inexcusable. That is one trilogy few if any fans dreamt of seeing.
The mood is unlikely to be improved when Joshua's replacement for December 3 is unveiled as Derek Chisora.
Exactly how appalled the boxing public will feel about being deprived of Fury v Joshua because of business deals with, among others, the purveyors of headsets we shall no doubt discover shortly. One of Joshua's partnerships is with Beats.
Then Conor Benn (right) v Chris Eubank Jr (left) was thrown into chaos by Benn's positive drugs test, with the British Boxing Board of Control now refusing to sanction the O2 Arena bout There are believed to be clauses pertaining to Joshua being the A-side of his fights but that is no longer feasible against the Gypsy King after AJ's loss of his world titles to Oleksandr Usyk during three defeats in five fights. AJ could find himself in breach of contract with details in his business deals.' Hearn revealed as much when he said of Fury's generous offer of a title challenge despite Joshua's two consecutive defeats by Ukraine war hero Olexsandr Usyk: 'It is no longer as simple as fighters signing for the purse split.
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The devil lies in the legal detail of Joshua's sponsorships and endorsements including Jaguar, Under Armour, Hugo Boss, JD Sports, Lynx, the StubHub tickets brokers, Audemar Piguet super-luxury watches and the DAZN sports TV streaming network. There are accusations that Joshua's promoter Eddie Hearn has dragged his feet in attempts to untangle that morass so as to protect his Matchroom company's poster boy from a potential fourth defeat in his last six fights, which would hugely deflate his market value.
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